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Social Networking Platforms

Self-Representation

Scandal

Weekly Assignments  

To publicly access a break-down of weekly assignments, and instructor reflections about the class visit the class blog.  Students are encouraged to publish edited reflections and provide feedback to one another through the course blog.  The blog will also enable them to track their progress throughout the class, and have a greater sense of audience and purpose beyond the boundaries of a physical classroom space.

Assessment

Online Personae Portfolio (60%)

-  Online Portfolio Products and Presentation (40%)

-  Discourse Analysis (20%)

​Wikiing, Blogging, and Tweeting (20%)

4th Hour Justification Portfolio (10%)

Participation (10%)

Objectives

Students will be able to accomplish the following objectives.  Notice that they are chunked--theoretical objectives are inextricably connected to specific activities, in which students will demonstrate the meta-cognitive skills indicated.

**Students will be able to define the characteristics and analyze the rhetorical and literary forms of various types of advertising platforms (e.g. the convergence of print and online commercial ads, radio broadcasting/podcasting, social media profiles, etc.) and techniques (e.g. soft selling, guerilla marketing)

**Students will be able to define the characteristics and analyze the rhetorical and literary forms of social media platforms such as Twitter, LinkedIn, and Instagram, as well as online reviews and review communities such as TripAdvisor, Yelp, Charity Navigator, and UrbanSpoon

**Students will be able to define emergence, convergence, virality, leaking, dataveillance, collective intelligence, swarm, hive, crowdsourcing, prosumerism, user-generated feedback, and other new media terminology.

**Students will create online “personae”--including social media profiles and professional portfolios via Twitter, About.me, LinkedIn, and a web builder/platform of their choice.  

**Students will create a profile on a review community site and generate reviews for goods and services.

**Students will interact via Twitter for research purposes including but not limited to generating ideas, discourse analysis, observing Twitter’s unique contribution to the formation of history and narrative, source evaluation such as fact-checking/cross-referencing, and assessing the pulse of social issues

**Students will utilize social media as part of the course’s “tools” and “social language.”  They will invent language, including but not limited to status updates, tweets and hashtags, etc.  They will share/attribute data, including but not limited to tag users, as well as link, quote, and retweet articles.  They will recommend people/organizations the course twitter account should “follow,” and make suggestions for how we want the course to be represented via Twitter.

Course Methods

Students will evaluate how advertising discourses are remediated by 'new media.'  Our course methods include: reading and discussing historical and contemporary (multimodal) texts, letter writing, journaling, and composing arguments such as rhetorical analyses and reviews.  We will also be active participants in the platforms we observe--self-consciously composing ourselves and deliberately contemplating the ethics and uses of our persuasive aims.