ALL RIGHTS FOR THE PHOTOES RESERVED TO TONY VELOZ & GEISHABOY500. IF YOU KEEP ANY OF THE PICTURES IN YOUR FINAL WEBSITE, PLEASE KEEP THIS CREDIT TOO 

Open-Source Course Philosophy

 

Social Networking Platforms

 

Self-Representation

 

Scandal

 

This course is open-source.*  As a public service to other denizens around the globe, we will be committed to “advertising” our class materials, practices, and projects to all who are seeking additional perspectives on this topic.  This effort is based on the fact that content development visibility creates several personal and professional benefits.  

 

First, it enables us to practice “bootstrapping,” or developing strategies for discovering free, high-quality content.  Next, it holds us accountable for expressing the sources and paths of our knowledge acquisition, which may be useful to other instructors, students, and enthusiasts of the subjects of rhetoric, composition, writing, and advertising.  We most certainly hope that our audiences will draw on our materials, but our Creative Commons license requires those who use our work to acknowledge and link to our sources. Likewise, we will generously attribute others when their work informs our own.  Additionally, we are publicizing our course emergence because we believe we are responsible for participating in the making of history.

 

Indeed, one of the most important benefits of new media technologies is contributing to the archives of human knowledge exchange.  Given our long history of media exclusion and marginalization, we are excited about contributing black women’s voices to scholarly and professional conversations about the subjects of rhetoric, advertising, mass media, and social media.

 

To access Spelman's Academic Integrity Policy, click here. 

 

 

 

 

 

 

 

 

*We are grateful to cfourcalvin for the homepage image (on the right-hand side)

 


 

VISION

 

Our specific focus on language, communication, and culture informs this class's commitment to learning more about how people engage and produce texts. We seek to know more about human motivation and its relationship to human's invention and exchange of symbolic capital.  This course is taught in an English department, not a Business School.  We are less concerned with industry standards and taxonomies, and more interested in how our inquiry about the subject of advertising brings us into contact with the content we discover.  Spontaneity structures life alongside routine.  Emotions and logic are affected by timing, which impacts textual interpretation, analysis, and creation. Thus, we utilize a transdisciplinary approach, as well as adhere to the principles of emergence and sync.  In sum, we pay very close attention to the subtle/obvious forces that open/close the pathways we choose to invent, make, and circulate knowledge.

 

 

 

 

 

 

English 384A:  

Rhetorics of Advertising