How to Generate More Website Traffic from LinkedIn
According to a Pew Internet study, 73% of adults over the age of 18 are involved in with social media. With a huge concentration of potential clients and customers on social media, you must be able to harness the power of social media. While a presence on every social network may be an option, having a LinkedIn presence is a proven way to generate more website traffic.
LinkedIn is a social network designed for professional networking and recruiting. Since the site is already geared toward decision makers and professionals, it's obvious why LinkedIn has become the top source for generating website traffic. According to the Investis IQ Audience Insight Report, LinkedIn drives much more traffic to corporate websites than Facebook, Twitter, and all of the other social media networks combined. With almost two thirds of the traffic coming from this social network, LinkedIn accounts for a steadily increasing 64% of the traffic from social networks to corporate websites. While there are several ways to generate more website traffic with LinkedIn, the following methods are among the most effective.Read more: Google Medic Update Recovery
Use Your Company Page
If you don't already have a company page on LinkedIn, you should create one as soon as possible. Contrary to popular belief, the company page is much more than visuals. The company page will allow you to attract hoards of visitors through keyword rich optimized content. In addition to generating more website traffic, your company page will allow you to:
- Generate targeted status updates
- Show slides of content
- Label specific employees as brand ambassadors
- Create and customize specific pages for certain audiences
- Create audiences of followers
- Sharing is Caring
Undoubtedly, sharing is an amazing tool and the newest form of charity. Since your ultimate goal is to have your content shared, you should make sure your page has LinkedIn plugins. These plugins will allow visitors to share your content with their LinkedIn connections by simply clicking a button. As a result, your content can be shared exponentially with a nearly endless number of people. You can check out a full list of icons on the LinkedIn Plugin website.
Join and Share in Groups
Since LinkedIn is all about making connections, one of the best ways to generate more website traffic is by joining relevant groups. These groups are full of people who share common interests and are willing to talk about it. You can search the groups based on your topic by simply setting the parameters for "groups" and entering the topic you would like to search.
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Start a Group
If you want to generate more website traffic from LinkedIn, you should set up your own group. When you do so, you must remember to post content on a regular basis and encourage discussions and comments on the content. Most importantly, you should be an active moderator and respond to any questions. Although it may be time consuming, you will generate more website traffic in addition to the following benefits.
- Ability to highlight and showcase your best content
- Control membership so you can make group selective
- Develop relationships through key interactions
- Establish your brand as a leader in thought in your industry
- Manage the group so you can effectively keep a keen eye out for spam, which can destroy the integrity of a group
- Create interest and spur inquiries about the products or services you offer
Measure Your Performance
Just as anything you set as a goal, you must measure your performance. When you decide to use LinkedIn to generate more website traffic, it is vital you set certain targets to measure your performance. A few of the most common metrics to use are:
- The number of company followers and people joining the group
- Frequency of shared posts
- Engagement level through polls, discussions, and comments
- Landing page or website click throughs from LinkedIn
- Number of leads generated from LinkedIn
- Number of conversions gained
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Joseph Alkenson
Marketing Blog
