The concept of building rapport with your customers is age-old, and it is as essential for an online business as it is an on-site business. People are more comfortable buying from people they know, like and trust. You can only obtain referrals and get people give your name along to others if they believe in you. This is solutions to social medial advertising or just any internet relationship.
Perry Belcher's 'know, like and trust' concept is about creating these trusting relationships using social media networks. It is about building relationships with customers and getting them to know, like and trust you. To help you better understand the concept, it is evaluated below:
Perry Belcher has started his realm in social media marketing with the use of Twitter, a social media platform. While there are various guides on how to begin using Twitter, you must have a plan before tallying forth and beginning your social media marketing. It is crucial to start on the proper way.
First, always have a profile picture of yourself in any social networking profile. You photograph needs to appear intelligent and smart, but not too much to avoid creating psychological barriers. Maximize all the Twitter characters available to boost your personal profile and not the product that you are offering. This can greatly help with your goal of creating good connection with your customers. You can see its significant results in time. It is also recommended that you place a link to your blog and NOT your sales site.
One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. Following an individual can be compared to extending your hand for a handshake and it is tremendously offensive if you will not accept that hand. Keep in mind that when they follow you, there are no commitments involved as you welcome them because you are free to follow or block them.
For Perry Belcher, this is an important phase. This is what he calls “courting period.” It is where you interact with your followers when they respond to tweets, or vice versa. If you happen to be networking on Facebook, and then set up groups about things you are particularly interested and knowledgeable in. This will provide some activity in your Facebook friends' timeline and get them both knowing and liking you through constant interaction.
Trust is established with the use of your blog where you can post the things you are interested in or knowledgeable about, and you can create contents about the things you focus on. You need to have links that will divert your friends and followers to your blog. Through this, they can start trusting you.
Never forget to have a page on your site that will market several business and sales opportunities which will be clicked on as your clients begin trusting you. This is something you need to remember about social media marketing. This can help you become even more profitable with your marketing goals. To wrap it up, social medial marketing can really be helpful. As long as you perform the right procedure, you can make things happen.