Ways to Increase your Email Deliverability Rates

Email marketing can be one of the most successful ways to increase leads for your business, but it only works if your emails are reaching their intended target.  If your emails are ending up in a spam box instead you are wasting your valuable marketing budget.  So what is the best way to increase your email deliverability rates?

Making sure you make the most of your email marketing takes careful planning and execution.  There are professional email marketing services that help you undertake the appropriate action.

Avoid using words that could be recognised as spam

The words you should steer clear of will vary depending on which area you trade in, what might be acceptable in some areas of business may not in others.  Some of the words that may ring alarm bells are; affordable, bargain, best price, discount, buy and buy direct.  You have to be creative and informative with your emails in order to avoid your correspondence getting relegated to the spam folder.  

Don’t forget the basics
In order to make sure that your emails are of sufficient quality to be delivered to the intended recipient with no problems there are some things that you need to remember.  

1.    Don’t go over the top
If you use colors such as red, a lot of capital, letters, and many symbols, you stand a very good chance of your email being identified as spam.  

2.    Make sure your subject line is appropriate
If you try to use a subject line that has nothing to do with the content of the email chances are that it will not get delivered.  

3.    Always be clear with your sender and reply details
Always include legitimate sender details and a valid reply email address on your emails.  

4.    Make it easy to unsubscribe
You are not going to gain anything by making it really difficult for someone to unsubscribe to your emails.  Always include a clear unsubscribe link on your emails.  

Make sure you have the right email service provider
Some providers of email software, including a bulk email service, have better deliverability rates than others.  You need to make sure that you invest in email services that will provide you with all the knowledge, advice and statistics that you need in order to improve your email deliverability rates.